Sunday, 19 September 2010

How to give a “successful” government report.

These days in Mexico, a strategy to give a government report is critical to survive in the middle of political revenges and close to election times. This is a basic guideline to avoid uncomfortable situations:

  1. The first thing that you need to avoid is the possibility to get an answer in national TV, just after finish the report, so look in the local constitution for some legal opportunity to just send a written report to the congress.
  2. Give an announcement on national TV that is not necessarily that you go personally to deliver your annual report.
  3. Some week before the deadline, spend some money for being present in all the mass media, try to make as many advertisements as you can, and show in them happy people. Don’t forget to say that everything is great and that the country is on the right track.
  4. Send your report to the evaluators with your personal secretary.
  5. Give a “message to the nation” the next day of the report’s delivery. You should give the presentation in an emblematic place, lets say, the national palace. You have to consider at least two important things: the presence of the mass media and invite to your principal friends.
  6. Remember to send additional security guards; you never know when disappointed people could become aggressive.
  7. You must be sure that your discourse include all the good points that have happened in the year, and that all the bad things are enough covered up, in that way it doesn’t sound too bad.
  8. Sometimes there are some events that are impossible to covered up, in that case, be sure to blame someone else. If it is necessary, you should seem the victim.
  9. At the end, of your performance, don’t forget to say that everything is ok, maybe after saying it many many many times, it becomes the reality.
  10. After the show, you should continue with the promotion of your good government on all the mass media for at least two weeks more, or as much as is necessary.

It is important to mention that if you follow these indications, you maybe cannot improve your performance as a president, but it seems like you do.

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